Quality is a feeling

The great irony about quality is that, as soon as someone asks you to conform to a benchmark, they are forcing a product that is by definition generic.

That leaves the space open for someone to compete with something genuinely outstanding.

Quality is why the mega-budget Hollywood production falls off the abyss while the indie flick from left field, shot on super 8, catches everyone’s hearts.

Quality is the passion you have, the care you take, the finesse you demonstrate. Not the hoop you jump through. Quality is what you bring, not what someone takes away.

Quality isn’t a number, quality is a feeling. Quality is yours and quality is portable: you can take it with you when you go.

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