A writer friend announces he’s working on a history of game shows. Someone critiques: “A bit niche isn’t it? Wouldn’t your efforts be better spent writing a telly show?”
The implication is that, when a project is being pitched, the ultimate goal should be broad, populist approval. If the project can’t have mass appeal, then it should be abandoned and efforts reallocated to something that might.
It’s the model by which most arts funding operates and, crucially, the way UK book publishing has been running itself for the last couple of decades.